1
عمومی::
مدیریت رضایت مشتری
CSM customer satisfaction management CTCs commodity trading companies
In European markets, European companies recognize the need to go beyond simply measuring satisfaction and identifying sources of dissatisfaction and view the goal of cus- tomer satisfaction management (CSM) programs as customer loyalty and retention.
One of the major challenges in implementing CSM programs in Europe is comparing the results across countries (Sivadas, 1998).
In China CSM is a new phenomenon, and it is also somewhat new to be able to offer constructive criticism.
CSM is part of a broader program known as customer relationship management, or CRM (see Exhibit 6.2).
واژگان شبکه مترجمین ایران